The Audiovisual MAC is a display case for companies in the sector, an opportunity to generate business and introduce themselves to potential clients.
This is the leading fair that specifically caters for technological companies providing services to mid-range television channels.
Professionals from these media, radio and television, find technological solutions and equipment suited to their needs.
Furthermore the contents market favours policies of exchange, co-production and buying and selling of specific contents for the sector.
In this sense it offers a meeting point and debating forum necessary for creating synergies and agreements that strengthen the sector and equip it to resolve, with maximum guarantees, the continual challenges posed by legal and technological changes.